Willow started in 2019 as a single treatment room above a bookshop in Brooklyn. Elena Voss, a licensed massage therapist with a decade of experience in clinical settings, wanted to build something different: a space where healing felt personal, unhurried, and deeply human.
That one room grew into what Willow is today. Not because of marketing or trends, but because people kept coming back and bringing friends. The approach never changed: listen to the body, use what works, skip what doesn’t. We draw equally from Eastern traditions and Western science, and we’re not precious about it. If something helps our clients feel better, we use it.
Today, our team of four practitioners brings together backgrounds in physiotherapy, Ayurveda, clinical skincare, and movement science. We’re small on purpose. Every client gets a therapist who knows their name, their history, and what their body needs that day. That’s not scalable. We’re fine with that.
Founder & Director
Lead Therapist
Yoga Director
Skincare Specialist